Feng Yuxin, born in August 1994, is a lecturer at the School of Art and Design, Nanjing University of Finance and Economics, and a Ph.D. candidate in Design Studies at Nanjing University of the Arts. Her research focuses on iconology, visual communication design, and the theory and practice of graphic design. She has independently published several academic papers in CSSCI-indexed journals and provincial-level journals. As principal investigator, she has led a General Project of Humanities and Social Sciences Research under the Ministry of Education and a university-level research project at Nanjing University of Finance and Economics. As a project member, she has participated in the Jiangsu Provincial University Philosophy and Social Sciences Research Program and a Jiangsu Key High-End Think Tank project. Her design works have received multiple awards in domestic and international competitions, including the Italian A’ Design Award, the China International Chinese Character Culture Creative Design Competition, the Future Designer National College Digital Art & Design Awards, and the Milan Design Week Exhibition of Outstanding Works by Teachers and Students of Chinese Universities in Design Disciplines.

Intelligent Creativity Forum Visual Identity by Feng Yuxin Intelligent Creativity Forum is a visual identity created for a school of art and design. The identity is built from the letters D and I, which are deconstructed and recombined into a dynamic geometric form. The modules are staggered along a 45 degree axis, following architectural isometric logic. The layering creates a three dimensional interplay of solid and void. The asymmetrical structure refers to the fusion of digital intelligence and creative thinking. A modular grid keeps the system coherent, and the vector artwork is applied to passes, badges, silk scarves and notebooks.

Feng Yuxin

Tianyin Dadao

Jiangsu

210013

P: 86 15905197195

Feng Yuxin is IAD member since 2026, with 2034 IAD rating.