Hu Yisong is a brand identity and packaging designer based in Shijiazhuang, China. He leads X.Brand Design Lab and serves as creative director of Shijhuang Xianxing Brand Design. With two decades of practice, he develops visual systems that balance cultural storytelling with functional clarity. His work has received recognition from more than sixty international design competitions across Europe, Asia, and North America. Beyond commercial projects, he contributes to the local design community by mentoring emerging designers and sharing case studies. He is interested in how brand systems can help small and medium-sized enterprises communicate their heritage and values to broader audiences without unnecessary complexity.

CHUEHFENG Hami melon wine Liquor Packaging by 胡义松 Chuehfeng Hami melon wine's packaging blends the regional culture of Hami City in Xinjiang Uygur Autonomous Region with a strong sense of product value, reflecting the Silk Road's heritage. It transforms the local specialty into a Frontier Wine symbolizing Silk Road culture, using eco friendly materials and an innovative bottle cap that doubles as an incense holder. Smart labeling technology merges tradition with modern innovation, delivering a high quality, multifunctional packaging design.

Yisong Hu

No. 583, Zhongshan East Road, Chang'an District

P: 86031180816737

Yisong Hu is IAD member since 2026, with 2050 IAD rating.