Member Profile: Ziwei Song

Ziwei Song is an award-winning Product and Experience Designer whose work bridges innovation, storytelling, and human connection. She has collaborated with global consulting firms and leading technology companies to design impactful digital ecosystems for international brands.

Throughout her career, Ziwei has partnered with clients such as Verizon, Hilton, The North Face, and Porsche, delivering design systems and experiences that unite strategic insight with emotional resonance. Beyond her corporate work, she is also the Co-Founder of 3.1 Studio, an innovative design studio recognized for its experimental and human-centered approach. Under her leadership, 3.1 Studio has earned numerous international accolades and established a reputation for creativity that bridges product design, branding, and digital experiences.

Ziwei’s work has received over 20 international design awards, including the A’ Design Award (Gold), Red Dot Design Award, three MUSE Gold Awards, IDA Design Award, DNA Paris Design Award. etc. Her portfolio spans product, communication, and conceptual design, reflecting both aesthetic precision and strategic impact.

Her projects demonstrate a deep commitment to exploring how design can foster emotional intelligence and social good. Among her most recognized works are Conexión — a mobile experience designed to strengthen emotional connection between expectant couples through biometric sensing, AI analysis, and gamified interaction — and IASO, a speculative AI-powered wellness ecosystem that envisions technology as a tool for empathy and mental healing. Both projects have been celebrated for their innovative integration of technology and their contribution to human-centered design.

Ziwei’s creative philosophy centers on empathy, inclusivity, and purpose-driven innovation. She believes that design is not only about solving problems but also about inspiring positive change — creating experiences that connect people across cultures and help technology feel more human.

As a member of the International Association of Designers (IAD), Ziwei aims to contribute to a global dialogue that values creativity, responsibility, and collaboration. Through her practice and research, she continues to champion design as a bridge between human emotion, emerging technology, and a more connected future.

Conexion Mobile Application by Ziwei Song Conexion is a mobile application designed to strengthen emotional bonds between expectant couples. It features a dual-interface system, providing health tracking and emotional support for mothers while offering guided engagement tools for fathers. AI-driven emotional analysis, biometric sensing via Apple Watch, and real-time mood sharing help foster empathy and understanding. With personalized recommendations, milestone tracking, and expert insights, Conexion enhances communication and support throughout pregnancy, ensuring a more connected experience for both partners

Ziwei Song

Georgia

Ziwei Song is IAD member since 2025, with 2049 IAD rating.