I am a multidisciplinary product and visual designer with over 8 years of experience spanning digital platforms, emerging technologies, and cross-cultural branding. My design practice centers around user empathy, playful systems, and visual clarity, bridging aesthetic value with practical usability.
In 2025, I was grateful to receive the prestigious A' Design Award for my work on “Stickman,” a branding and packaging design that blends a joyful cartoon logo with culturally rooted visual storytelling. Currently at SHINGA Creative Studio, I led several projects that received international acclaim, including the Indigo Design Award and the Red Dot Design Award. I was also part of the award-winning team behind Digiverse, which earned the A' Design Award in the Digital and Interface Design category. These recognitions reflect not only a dedication to visual excellence but also a deep commitment to cross-disciplinary innovation and user-centered design.
My current practice centers on designing internal tools and systems that enhance operational clarity, knowledge sharing, and cultural integration within organizations. I recently launched an all-in-one internal platform for a pet rescue nonprofit, following hands-on research including volunteer work, which led to a 50% improvement in process efficiency. At the design studio, I am co-developing an AI-powered communication tool that applies gamification to support onboarding and mentorship within large teams. Alongside, I contribute to social impact by supporting nonprofits in building inclusive, values-driven websites. Across these initiatives, I strive to create human-centered systems that are practical, scalable, and culture-sensitive, blending digital functionality with empathy-led design.
I am excited to join IAD as a way to connect with fellow designers committed to excellence, innovation, and cultural dialogue. I believe design transcends mediums; it builds bridges between people, ideas, and futures. As a member, I hope to contribute to this global creative network, engage in meaningful exchange, and grow both personally and professionally through shared vision and collaboration.

Stickman Brand Design by Yitian Zeng Stickman is a brand identity designed for a bubble tea shop in Kansas City. The identity is based on a friendly mascot character that represents the two main offerings of the shop, bubble tea and skewer snacks. The artwork was made with digital illustration and vector drawing, so the design can be scaled without loss of clarity. Stickman appears on banners, an illuminated sign, aprons, curtains, cups, straws and delivery bags, in metal, fabric and polypropylene. The intent is a warm and inclusive look for visitors of all ages.

Yitian Zeng

Yitian Zeng is IAD member since 2025, with 2028 IAD rating.