Yating Liu, an alumna of the prestigious School of Visual Arts, graduated with a Bachelor of Fine Arts in Communications Design, having had the honor of being mentored by the distinguished Professor Scott Buschkuhl. Her post-graduation trajectory saw her engaging with leading design conglomerates such as Viacom and Prophet, alongside other illustrious design agencies within the vibrant creative hub of New York City. Liu is renowned for her exceptional prowess in graphic design, with a specialized focus on crafting bespoke typefaces and pioneering branding strategies.

Her design philosophy has been significantly shaped by her experiences in some of the world’s most dynamic multicultural metropolises, including Beijing, Hong Kong, and New York. These cities have not only broadened her design perspective but have also imbued her with a resilient and positive disposition. Presently, Liu is contributing her expansive expertise in branding at the acclaimed 2x4 studio in Beijing where her clientele roster boasts of industry titans such as Byte Dance, CBRE, Aranya Culture, and etc. In this capacity, she leverages her profound expertise in branding and advertising to articulate her nuanced and evolved design philosophy, employing a sophisticated visual language that sets her apart in the global design landscape.

Unicorn Rebrand Visual Identity by YATING LIU Designer Yating Liu has refreshed a New York Mexican food truck's brand in an experimental project. The design uses vibrant colors and badges to appeal to young students. In the logo, "Uni" represents university, while "Corn" stands for Tacos. The unicorn theme, popular among youth, fits with the brand's weekly introduction of new flavors. The logo creatively combines elements following Spanish grammar. Menu items also include college-related terms, ensuring a unified visual system tied to the brand's essence.

Yating Liu

Mantingfangyuan, Haidian District

100086

P: +8618511313414

Yating Liu is IAD member since 2024, with 2027 IAD rating.