Gonzalo Alatorre is an award-winning designer, TEDx Speaker, Vancouver 2010 Olympic games creator, and creative director at Etude.Digital. Gonzalo studied Graphic Design at the Universidad Iberoamericana in Mexico City and Mathematics and Evolutionary Biology at the University of British Columbia in Vancouver.
As a Creative Director, Gonzalo has a relentless commitment to our client's vision and business objectives while empowering the Etude team to overcome their self-imposed limitations, build the confidence needed to tackle even more complex projects, build productive relationships with clients, and exceed all expectations.

BTY Brand Identity Logo and Applications by Gonzalo Alatorre BTY Brand Identity is a logo and applications program created for BTY Group. The logomark is an analytical and mathematical interpretation of the moment a gennaker sail is deployed. The design also refers to the disruption that the gennaker sail brought to sailboat racing. The mark represents a future in which people lead technology. Over 300 pencil sketches preceded refinement in digital media until the intended geometry was reached. Black is the main colour, supported by bright colours. The black and white form allows easy reproduction on many substrates.

Gonzalo Alatorre

300 - 30 East 6th Avenue

British Columbia

V5T 1J4

P: 604 999 1925

Gonzalo Alatorre is IAD member since 2022, with 2030 IAD rating.