Elena Gamalova has an impressive background working for global brands and institutions like Deborah Milano, Rouge Baiser, MTV, Christian Lacroix, Walt Disney, Pixar, Lucas Films, EMIS, CEIC. During her career so far, almost half of which she has spent in Paris, she contributed to the development of visual identities, design strategies, cross-channel promotional campaigns, packaging, industry reports, magazines, e-books, and all kinds of marketing, communication, event, and sales materials. Her work was featured in Packaging of the World, the Dieline, World Brand Design Society, Best of Branding. One of her latest packaging projects - is part of the 10 best and most appreciated projects of May 2020, on Packaging of the World - package design inspiration platform showcasing the best creative work worldwide.

The Enchanted Forest Packaging by Elena Gamalova Label and packaging design for Blue Lagoon distillery, New Caledonia a small distillery of the islands, and their rum bottle, The Enchanted Forest. It is a uniquely crafted white rum characterized by gentle vanilla aromas, distilled from a variety of sugar cane produced by farmers in Southern Caledonia. The objective was to create a label design that conveys the quality of the brand and creates an emotional bond with the customers in a highly competitive market. The overall feeling of the packaging is about the intertwining of tradition and modernity.

Al Mocha Port Coffee Packaging by Elena Gamalova A series of packaging designs for Al Mocha Port, Saudi Arabia. Design is inspired by history, culture, and provenance to create an identity that reinforced authenticity and expertise. The packaging is clean, understandable, distinguished, and not overloaded with information, bridging the past and the present. Navy Blue, Forest Green, and Gold colors aim to attract customer attention. The coffee illustration on the sides emphasizes the attentive attitude of the manufacturer to the product selection. A flexible labeling system allows the brand to adapt the offering easily, throughout the year.

Odaya Home Packaging by Elena Gamalova Odaya Home packaging needed to reflect the craftsmanship of the handstitched lace used and the symbolic value of the ornaments. The figure of a peacock, the core element in Odaya Home’s first Care and Love Collection, is a traditional guardian of the home. The packaging design developed the peacock image into a fine golden web of feathers, reminiscing lace-making itself. The brand story is told on the inside of the lid of the gift box, while delicate tissue paper with the brand's slogan "You belong and this is home, Odaya Home" provides a tender wrap for the fine cotton sateen fabric inside.

Albella Brand Identity by Elena Gamalova Villa Albella's visual identity captures the soul of Tuscany's cultural heritage while embracing a vision for a place that serves as a sanctuary for culture, history, and unity, a vibrant hub of artistic expression, culinary exploration, and intercultural dialogue. The design seamlessly blends tradition with modernity. The incorporation of two floral branches symbolizes unity amidst diversity, rooted in a shared history. Beyond preserving heritage, this project fosters meaningful cross cultural exchange and appreciation, embodying a commitment to serenity and enrichment.

Elena Gamalova

Elena Gamalova is IAD member since 2021, with 8140 IAD rating.