Yena Choi is a Creative Director at B for Brand in South Korea. She is also a founder of B for Brand, and the Agency launched in 2013.

Korea Sports Branding and Visual Identity by Yena Choi KSCF is a Korean sports division that gathers experts related to sports including active and former national team players, coaches, and sports team owners. The heart logo is drawn from the X-Y axis, which represents the athlete's euphoria and adrenaline, the coach's dedication and affection for their teams and the general love for sports. The heart logo consists of four puzzle pieces: ear, arrow, foot, and heart. The ear symbolizes listening, the arrow symbolizes goal and direction, the foot symbolizes ability, and the heart symbolizes passion.

Yena Choi

SOWOL-RO 40GIL 75, 1,2FL

P: +82 2 2038 8477

F: +82 2 2038 8478

Yena Choi is IAD member since 2020, with 2028 IAD rating.