For me, design is the product of reason and analysis in search of an ingenious solution. The result is form and aesthetics. To reach some conclusions I observe a lot and associate ideas. I think design is an exercise in synthesis and abstraction that tries to express the maximum while reducing it to the minimum expression. What I look for when I design is constructive logic. What I like is to simplify as much as possible and avoid the shrillness.

Yo,verde Olive Oil by Antonio Cuenca A synthesis exercise for this design inspired by classic syrup jars. The name is the insignia of the product that justifies the green color of the oil inside. On the front, the logo is constructed from the pharmaceutical cross forming a pixelated heart. The sober and artless design that uses a message associated with health and its content.

Buenandanza Packaging by Antonio Cuenca Buenandanza is a packaging design for olive oil. The bottle appears to have two skins: deep dark blue tinted glass and a white wrap-around paper label. The dark blue tone is associated with serenity, while the textured white label gives a natural look. Circle and triangle symbols, applied with gold stamping, recall the pointed olive leaf and the oval olive. Rounded shapes and thick glass convey quality. The opaque tinted glass blocks light and helps preserve the oil. A non-drip, non-refillable cap completes the small and robust bottle.

Antonio

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