Teacher of Tianjin University of Science and Technology, founder of LITETE brand design; member of CDS Chinese designer salon; armed brand design for many years, went to Asia, Europe, Australia and other regions for seminars and further studies; Pentawards, iF Design Award, Golden Point Award, TOPAWARDS ASIA, CGDA, GBDO DESIGN AWARD, ZCOOL AWARDS and other winners; works included "Asia-Pacific Design Yearbook", "Gutian Road · Creative Presentation", "Packaging Design Yearbook", "ZCOOL Award Yearbook", "Asian Elements"

Jingyang Brick Tea Packaging by Langcer Lee Jingyang Brick Tea has a history of more than 600 years. Inspired by the Shaanxi merchants of the Qing dynasty and the folk custom, the design promotes the inheritance of China’s intangible cultural heritage. Line drawing techniques and tea receipts that circulated during the late Qing Dynasty will be used to seal the bottom of the brick tea. Three traditional Chinese colors will be used on different packages. The final implementation of the packaging will use handmade rice paper as packaging materials and wood-block prints for inscription rubbing, which are all done by hand.

Chinese Mooncake Packaging by Langcer Lee In order to reproduce the magnificent scene of Tang Palace Music and dance in the prosperous Tang Dynasty, this design uses the perspective of large perspective to set the layout of the outer box, the hand-painted technique of embroidery style to draw the scene of the banquet in the prosperous Tang Dynasty, and uses the three-dimensional paper carving to increase the level of packaging. The inner box is to take different dance styles of neon feather dress dance to present, and match with Chinese classical color, which reflects the elegance of Chinese classical culture.

Kerloso Wine Packaging by Langcer Lee A red wine from Chile, Kerloso comes from the Spanish "mystery of the magical colossus". In the wine label of this wine, it depicts what the navigators saw when they first landed on the island. The wrapping paper of the bottle is made of natural imitation rice paper. The questions raised by the stone statue add a sense of mystery and antiquity. The top of the wrapping paper is formed by flame burning. Each burn mark is unique and symbolizes a lost civilization.

Langcer Lee

Building3-1,Room305,Xinfu Fangli,Duolun Road,Heping District

TianJin

300020

P: +86 13821250885

Langcer Lee is IAD member since 2020, with 6126 IAD rating.