Xiongbo Deng
Lingyun Creative Founder&Creative Director.
2020 Pentawards Designer of the Year.
Judge of Pentawards、ADC Awards、Topawards Asia、Communication Arts、Graphis and MUSE Design Awards.

Guo Cui Wu Du Chinese Baijiu by XIONGBO DENG This white spirit product, named Guocui Wudu, is from Henan Province, China. The liquor is made from five traditional Chinese medicinal materials that are soaked and brewed. On the market, competitive products more or less contain some dregs left during the brewing process. By contrast, the biggest selling point of this product is that through multiple processes, the purity of the liquor approximates a zero-impurity state, which gives consumers a stronger sense of security. Therefore, designers determined "cleanliness" as the keynote of package design to manifest the biggest feature.

Zhi Hou Chinese Baijiu Packaging by XIONGBO DENG This is a citrus flavored Chinese Baijiu called "Zhi Hou". In Yunnan, China, people will turn good quality citrus brewing into baijiu. The raw material ratio of this product has reached the level of 20 pounds citrus brewing a pound Baijiu, so it can only be sold in limited quantity.in designed the bottle into a ball shape, and made irregular bulges at the shoulders of the bottle, so that the shape would not look so monotonous. The shape of the bottle cap, designer directly simulated the branches of citrus, when the bottle was put into the orange bag, the bottle cap would be exposed.

XiongBo Deng

Intersection of Hangcheng Avenue and Huangtian Road,BaoAn

305-306 Building 1,HangChengZhiGu-Midtown Future Industrial Park

518128

P: +86-075583500769

F: +86-075583500739

XiongBo Deng is IAD member since 2023, with 4096 IAD rating.