Chia-Hui Lien, born in 1976 in Taiwan, acts as the Creative Director of YI JIA VISUAL IDENTITY DESIGN now. At the same time, she is also Tainan University of Technology and an assistant professor of Department of Product Design. Her professional fields of design include brand design, graphic design, packaging design, book design, and exhibition visual design. She designs various design projects for customers from each and all sections, including Kaohsiung Rapid Transit, Bureau of Cultural Affairs Kaohsiung City Government, China Steel Corporation (CSC) ,Taiwan Power Company , Kaohsiung City History Museum. She is a very good designer and has won many international design awards every year.

2018，A'DESIGN AWARD & COMPETITION / ALCHEMY / SILVER WINNER
2018，A'DESIGN AWARD & COMPETITION / Year of Harmony Without Disputes / SILVER WINNER
2018，A'DESIGN AWARD & COMPETITION / Start from Scratch / BRONZE WINNER
2018，INDIGO DESIGN AWARD / Start from Scratch / GOLD WINNER
2018，INDIGO DESIGN AWARD / Alchemy / GOLD WINNER
2018，INDIGO DESIGN AWARD / Qian Tai Heng Citrus Tea Collection / GOLD WINNER
2018，INDIGO DESIGN AWARD / Qian Tai Heng Citrus Tea Collection / SILVER WINNER
2018，INDIGO DESIGN AWARD / Alchemy / BRONZE WINNER
2018，MUSE CREATIVE AWARDS
INTERNATIONAL ADVERTISING AWARDS / MUSE BRAZIL WINNER
2018，MUSE CREATIVE AWARDS
INTERNATIONAL ADVERTISING AWARDS / MUSE GOLD WINNER
2017，CROSS-STRAIT CREATIVE DESIGN SERIES CONTEST
/ CHINA / BRONZE AWARD
2017，CGDA INTERNATIONAL BRAND DESIGN AWARD
/ HONG KONG /Winner
2017，CGDA INTERNATIONAL LOGO DESIGN AWARD
/ HONG KONG /Winner
2017，K-DESIGN AWARD / BRAND DESIGN/KOREA/Winner
2017，Golden Pin Design Award，Taipei / TAIWAN / Winner
2017，Taoyuan Art Exhibition Visual Design Category
/ TAIWAN / Silver
2017，Taitung Art Exhibition visual design / TAIWAN / Winner

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Aesthetics and Chinese Characters by CHIA-HUI LIEN Chinese and Chinese characters are important assets of Oriental culture over time. This work uses the fusion of aesthetics and Chinese characters as design elements to transform text into visual symbols; the main visual design main axis is the structure of Chinese characters, and the Chinese font is formed by using strokes and strokes of Chinese characters. To strengthen the themes of "cross-border", "aesthetics" and "Chinese characters".

The Sun from the East Event Image Design by CHIA-HUI LIEN The work uses a circular sun as a graphic design. Because the sun rises from the east, it symbolizes that the school development can make progress. Therefore, the circle of geometric figures is used as the basic element of the design, and the composition is changed, and they are used in book design, gift, lunch box packaging design, and poster design. The poster design uses the 52nd anniversary of the number to gradually change to the track of the sun, symbolizing the 52nd anniversary of the school’s founding. The color image from red to purple has been carved and transformed over the years.

Lamay Island’s Souvenir Series Brand Packaging Design by CHIA-HUI LIEN The design of graph connecting with local scenery Stone Vase as main visual image magnifies local features and images. The zipper bag as package design helps takers preserve the freshness of dried fish. The pack with a magnetic cover can provide consumers with an option of sending gifts. After having eaten dried fish, the pack can be used as a shortage box, linking the idea of environment protection and giving itself an additional value, recycling.

Virtual and Reality Visual Image Design Exhibition by CHIA-HUI LIEN Virtual and reality are antonyms. By dismantling the font strokes and using the tools used in the design as the structure of the font, it reflects the conflict between abstraction and reality in the design work process, but will eventually find its own positioning and goal. This is an interpretation of the virtual and real visual image design exhibition of the design creation process.

End-Point Start-Point Visual Image Design Exhibition by CHIA-HUI LIEN Trying to describe the feeling of emptiness after a design is complete, emphasizing that state of lacking focus once the design stage is over. How do people keep moving on from that state? Forget that humans might fall into design stagnation; lose the value that the design ‘must’ have. View design as a cyclical process. Keep learning, keep growing; in every step of the design process, keep reflecting and innovating. View a design endpoint as not a stopping point, but as an important milestone. What appears to be an endpoint may in fact be a new beginning.

Chia-Hui Lien

Minsheng Rd.

Alian Dist.

P: +886-7-6310512

F: +886-7-6312469

Chia-Hui Lien is IAD member since 2018, with 20305 IAD rating.