Cloris is a graphic designer in Hong Kong, worked in the design industry for six years in which touched different types of design, but she has a keen interest in branding design, and also thinks that the brand image of each industry is critical. Even she is haven't educated in brand design, but she continues to learn about the knowledge of brand design through self-learning. In Hong Kong, even people do not pay much attention to the brand design she hopes that through great design to promote the importance of brand image in Hong Kong.

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Timing Sauce Branding by Wai Ching Chan Timing Sauce is a branding project created for a sauce producer. The work covers a new brand name, a logo, packaging and sales materials. The former name referred to pasta, which did not match the products sold, so a new name was chosen. The logo uses abstract shapes that suggest a sauce and a smiling face. Color research guided the palette, and several color combinations were tested to convey joy and appetite. The labels are printed on waterproof glossy PVC and are made in three sizes for 120, 150 and 180 millilitre bottles.

Wai Ching Chan

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Wai Ching Chan is IAD member since 2017, with 4057 IAD rating.