Zi Huai Shen, born in 1985 in Taiwan, acts as the Creative Director of SUMP DESIGN now. His professional fields of design include brand, packaging design and graphic design. He designs various design projects for customers from each and all sections. He has been honored with 2 Awards of Red Dot Award 2016,Semifinalist 8 Awards of Adobe Design Award 2016, 2016Topawards Asia Functionality award, Huacan Award 2015, 2013-Outstanding Chinese Character Design Works Invitaion Exhibition, HSDC 50/100 Butting-Edge Exhibition 2012) ──100 Outstanding post-80s Chinese Designers, Taiwan Visual Design Award 2010, and Golden Pin Design Award 2009. Many of his works are included in many design book series such as Excellent Packaging, BranD Issue 23, TOP GRAPHIC DESIGN, 2013-Outstanding Chinese Character Design Works Invitaion Exhibition, and Asia-Pacific Design No. 9 & No.11.

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Hloipnee Scented Candle by Zi Huai Shen Fusion is a process of melting, combining and then integrating in one. It is a belief of the establisher of Hloipnee that combines the insistence on the product and care for the environment. The identification logo combining light spots and letters symbolizes that the light of spirit leads the brand forward, and let consumers enjoy the products that have perfect fragrance tastes and purify spirit leading to relax. It also represents the determination of Hloipnee on positive and caring environment in the future.

Lavinia Skin Care Package by Zi Huai Shen Lavinia focuses on developing natural skincare solutions that feature plant extracts and biomedical applications. Originally the name of a beautiful princess in ancient Rome, Lavinia carries the characters of nobility, elegance, wisdom and perseverance. It is now the epitome of purity. The letter A in the logo incorporates iconography for herbal vitality to embody young, invigorating, radiating, and professional confidence. The V-shaped mark of a plant growing vigorously creates a unique visual image that further strengthens the brand spirit of Lavinia.

Heheqingtian Tea Brand Identity by Zi Huai Shen Heheqingtian is a brand which is reborn from a private Japanese style dwelling to promote tea living and cultural experience space. It combine diversified fields to jointly explore the beauty of tea from various dimensions and to build the culture hall of tea and the world. Heheqingtian starts from the concept of Convergence. Zi Huai Shen combine the door shape of building and the Chinese character HE to integrate the spirit of serving tea into its identity image to highlight the implication of assemble together, outward-expanding to create new look of Heheqingtian.

K-Chic Brand Identity by Zi Huai Shen The mark uses K combined with the footprint of the chicken to symbolize the meaning of expedition. The font part uses the font style of Korean retro advertisements, which is designed to imitate the Korean text, and has the visual image of the shouting slogan, which expresses the image of the warrior's righteous ardor. The auxiliary graphics use Korean warrior expedition ideas, and are designed with the elements such as the battle flags, ancient maps, and chicken warriors, bringing in the different flavors, making the brand's main axis more complete.

ＺI Huai Shen

1 F, No.142-1, Zhengyi 2nd St.,

Rende Dist

P: +88662792512

ＺI Huai Shen is IAD member since 2017, with 14218 IAD rating.