"Nothing wins a spot in the customer's heart more than a brand story they can truly believe in. The first chapter of crafting that story begins with your package."

Throughout his career, Alex Chin has been established as a visual communications professional specializing in interactive package design and has earned a name as one of the industry leaders within the world of luxury playing card design.

With a passion for the intersection of strategy and design, Alex strives to develop long term solutions for clients through a lens of innovation.

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2019 NPCCD Deck Playing Cards by Alexander Chin The 2019 National Card Collection Day Deck is an interactive package for playing cards. The design is inspired by the palaces of Morocco, with intaglio engravings that mimic carved stonework and geometric patterns. A challenge printed on the side invites the user to unlock the gate. Raising the archway through a keyhole track reveals the first stage. A custom two-way mirror of 30 percent opacity hides a room that appears when light is shone inside. A final reveal shows a repeating lit corridor. The cards are coated with a raised glossy tiling effect.

Alexander Chin

2400 S. Oakley

Alexander Chin is IAD member since 2018, with 8159 IAD rating.