A creative thinker who has successfully integrated her architecture, interior and graphic design background to become a retail experience and brand identity specialist. This unique combination of skills and experience has allowed Michelle to produce innovative 2D and 3D design solutions within our increasingly convergent landscape.

Michelle’s work with global, national and emergent brands has served as catalyst for growth by honing in on the essence of the brand. Her understanding of how to leverage a brand’s strategy to produce effective, comprehensive and beautifully articulated design solutions is her differentiator.

Michelle enjoys conceiving and implementing new design, marketing, and business concepts based on both insight and foresight. At the outset of her career, she played key roles in environmental design, retail store development, brand strategy, product packaging and branding for such clients as: Target, SC Johnson, PepsiCo, Purina, HEB, Home Depot, Nestle, Valero, United Airlines, McDonalds, Home Depot and CVS Pharmacy.

As CEO/Founder of Creative Tonic, her experience and expertise brings each client a noteworthy track record of elevating brands through design and great creative. She has had the honor of receiving 9 U.S. patents for unique retail experiences and packaging and has been recognized in several publications.

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Michelle Houp

503 West 38th Street

P: 5122150399

Michelle Houp is IAD member since 2016, with 2040 IAD rating.