Johnson Li, Lenovo Consumer PC Design Executive Director. He dedicated himself to user experience and design innovation since joined in Lenovo in 1999. Recently, Johnson has been awarded the “2015 China Top 10 Excellent Designers for Industrial Design”. He has led Lenovo Consumer PC design team to manage a series of Lenovo consumer products’ launch projects; he has been responsible for dozens of product lines of desktops and notebooks for quality assurance and brand image (such as YOGA, ideapad, etc). The design outputs of these projects won around 150 domestic and international design awards, including A’ Design, IDEA, Red dot, iF, G-mark,etc; furthermore, 143 design outputs have already exhibited at CES since 2008.

These successful projects have made great contribution to company performance and managed to build an impressive product image and advanced product architecture in the industry. The creative prototype of YOGA put forward a new consumer high-end products architecture which brings a convertible product architecture to the industry. The latest data shows that in 15/16 fiscal year Lenovo worldwide convertible market share is up to 42%; as for YOGA, its market share in worldwide convertible notebook grows from 23% to around 50% in the past five years; it has become a distinguished Lenovo commercial sub-brand, and it has turned the product prototype of YOGA into a worldwide business success.

The innovation product architecture consists of notebook, desktop and accessories; it contributes to company performance with its clear architecture and efficient operation. Besides YOGA, Johnson has achieved the transformation of desktop business from tower to AIO (All in One) so as to keep its competitive advantages.

Beyond that, Johnson also leads Lenovo Consumer PC design team to lay emphasize on social activities and future exploration. He has organized college professors and students together to explore the product prototype in the future and managed a project called “Design for Yourself” which deeply involves 1,800 young designers to design the next generation products for themselves. In this way, it is more beneficial for us designers to have a better understanding of users’ demand deeply within users’ profound participation.

In addition, he keeps exploring how to pass the experience to those small and medium-sized enterprises in order to identify the product prototype which leads the industry. Furthermore, he leads Lenovo Consumer PC design team to explore the product prototype in the future, that is predictive projects which aim at exploring the design and prototype of next generation products, including notebooks, desktops and accessories; it is beneficial for keeping Lenovo consumer products the lead in the industry. They are indentifying the prototype of Smart Home at present.

Johnson, as the project leader and chief designer of Olympic Torch “Cloud of Promise”, achieved to be chosen as the 2008 Olympic torch among 388 candidate designs; furthermore, it embodied a perfect combination of Chinese traditional culture and Western culture which had won the public recognition around the world.

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Johnson Li

No.6 Shangdi West Road

Haidian District, Beijing

100085

Johnson Li is IAD member since 2016, with 18380 IAD rating.