Valerii SumilovDesign is one of the most interesting methods of transforming the external and structural image of the world around us. Even more, without design its transformation would be impossible. It is present in all the domains of our lives, accompanies us from the moment of our birth to the oldest of age. We are born and we die in design. It is present in everything. Our body is the pinnacle of creation, the pinnacle of design. The human is beautiful and perfect. This is true for both our exterior and interior. Everything is well-organized, intertwined, forming a uniform system with various elements interacting between each other. Our dwelling, its decoration, the technology surrounding us, working place, habitat, the world around us – in everything there’s a design, serving as a means to transform the image of the world as well as to order its structure. Design has long exceeded the boundaries of the common concept of an object’s beautiful visualization. Design cannot exist on its own. It refers to specific industries, domains of application. Moreover, the design has to take into account a large number of factors, which in turn will strongly influence the end result. For example: when creating package design, the designer has to keep in mind such factors as the psychology of human perception, marketing, means and tools of promotion, the technologies available for production and many others. The line between design and art is blurring. Today, an art object can serve as an element of design, in interior decoration for example. And vice versa. The design becomes an art object, the numerous museums of design all over the globe are a great example of this process. The main difference between design and art, in my opinion, is that the design, besides the external beauty, also incorporates the concept of confortable use. Design has to be confortable, functional, and ergonomic. Objects of art lack such limitations. Art is the artist’s pure fantasy without any structural or technological boundaries. Design serves the purpose of making our lives better and more comfortable, while art is used to inspire and push the boundaries of conventional vision.
by by by by by by by by by by by by by by by by by by by by by by by by by by by by by Bolgrad Sparkling Wine by Valerii Sumilov The Bolgrad line of italian sparkling wines is a tribute to the classic Italian traditions of winemaking. Our goal was to highlight the brand's freshness, its aspiration for the future. To ensure that the product doesn't just stay relevant on the market as long as possible but remains years ahead of its main competitors in terms of its appearance. Special art paper, a tactile varnish, foil stamping, and embossing were used to create the label. Together, all this creates the overall image of the product and makes it attractive to the consumer. Siviano Italian Wine by Valerii Sumilov This work is inspired by Italy and everything about Italy: its masquerade balls, its mysteries, its secret societies, its clans and its rich culture. The design sought to reflect mysticism, mystery, and sacred desires. By purchasing this wine, the consumer buys an entrance ticket to a privileged society, to a secret order, the entrance to which is only for the chosen few. The label is made in an original complex shape. The accent is shifted to the right to attract more attention with its asymmetry. This gives more aesthetics and mystique to the whole design concept. 1821 Vintage Bolgrad Sparkling Wine by Valerii Sumilov The Bolgrad brand embodies the essence of the southern regions of the Ukrainian coast: light atmosphere, great climate and good winemaking. The year 1821, which is indicated on the label and is its centerpiece, is the year the city of Bolgrad, located in the Odessa region in the south of the country, was founded. Bolgrad is the first Ukrainian producer who decided to bring to the market a sparkling wine in a lower and wider bottle, which is more typical of western producers. The design of this product reflects progressiveness, high status and adherence to European traditions of winemaking. |
Contact InfoValerii Sumilov Bd. Decebal 89, ap. 254 Chisinau P: +37254457712
Valerii Sumilov is IAD member since 2014, with 65068 IAD rating.
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