Valerii Sumilov

Design is one of the most interesting methods of transforming the external and structural image of the world around us. Even more, without design its transformation would be impossible. It is present in all the domains of our lives, accompanies us from the moment of our birth to the oldest of age. We are born and we die in design. It is present in everything. Our body is the pinnacle of creation, the pinnacle of design. The human is beautiful and perfect. This is true for both our exterior and interior. Everything is well-organized, intertwined, forming a uniform system with various elements interacting between each other. Our dwelling, its decoration, the technology surrounding us, working place, habitat, the world around us – in everything there’s a design, serving as a means to transform the image of the world as well as to order its structure. Design has long exceeded the boundaries of the common concept of an object’s beautiful visualization. Design cannot exist on its own. It refers to specific industries, domains of application. Moreover, the design has to take into account a large number of factors, which in turn will strongly influence the end result. For example: when creating package design, the designer has to keep in mind such factors as the psychology of human perception, marketing, means and tools of promotion, the technologies available for production and many others. The line between design and art is blurring. Today, an art object can serve as an element of design, in interior decoration for example. And vice versa. The design becomes an art object, the numerous museums of design all over the globe are a great example of this process. The main difference between design and art, in my opinion, is that the design, besides the external beauty, also incorporates the concept of confortable use. Design has to be confortable, functional, and ergonomic. Objects of art lack such limitations. Art is the artist’s pure fantasy without any structural or technological boundaries. Design serves the purpose of making our lives better and more comfortable, while art is used to inspire and push the boundaries of conventional vision.
Wine Label by Valerii Sumilov

5 Elemente Wine Label by Valerii Sumilov The design of “5 Elemente” is the result of a project, where the client trusted the design agency with full freedom of expression. The highlight of this design is the Roman character “V”, which depicts the main idea of the product – five types of wine intertwined in a unique blend. The special paper used for the label as well as the strategic placing of all the graphic elements provoke the potential consumer to take the bottle and spin it in their hands, touch it, which certainly makes a deeper impression and renders the design more memorable.

Series of Spanish wines by Valerii Sumilov

Botella de Vino Series of Spanish wines by Valerii Sumilov The name of the product - Botella de Vino - was embodied on four different levels. First, it's the product itself, which is a "bottle of wine" per se. Second, it's the name of the product, which bears the same meaning. Third, it's the stylized image of a wine bottle on the label. Fourth, it's the use of writings spelling "botella de vino" that form the bottle shape. Thanks to this visual recursion, the only thing the buyer is looking at no matter how close or far they are from the product is a "wine bottle".

Series of exclusive wines by Valerii Sumilov

Echinoctius Series of exclusive wines by Valerii Sumilov This project is unique in many ways. The design had to reflect the unique character of the product in question – exclusive author wine. Besides, there was a requirement to communicate the deep meaning in the product’s name – superlative, solstice, contrast between night and day, black and white, open and obscure. The design had the intent to reflect the secret hidden in the night: the beauty of the night sky that amazes us so much and the mystic riddle hidden in the constellations and the Zodiac.

Series of quality wines by Valerii Sumilov

Vinaria din Vale Series of quality wines by Valerii Sumilov

Exclusive quality wine by Valerii Sumilov

Et Cetera Merlot Exclusive quality wine by Valerii Sumilov

Series of Moldovan brandies by Valerii Sumilov

Kvint Series of Moldovan brandies by Valerii Sumilov The “KVINT” factory is a very large wine and brandy making company with over a hundred years of history. The products are all made in large quantities. And there’s already a devoted group of buyers, who are following the brand for decades, spread all around the globe. Carrying out a successful redesign and development of a completely new product design that would correspond to the global trends – this is definitely a wide-scale and expensive project for the producer. The project required a unique, individual bottle shape that would make the product stand out on the shelf.

Series of Georgian wines by Valerii Sumilov

Georgian Wines Series of Georgian wines by Valerii Sumilov It communicates the product’s main idea – it’s a wine produced in a country with very rich and ancient winemaking traditions. The delicate ethnic ornament located behind this medal emphasizes this message, enriching the label with flexible glossy lines, softening the message, and turning the label into a delicate work of art. The message is enriched further by the torn label edges, which give an idea of century-old traditions and revelations hidden in ancient manuscripts.

Light alcoholic beverages by Valerii Sumilov

Fly Light alcoholic beverages by Valerii Sumilov I was inspired by the idea of creating a design oriented towards the young generation. I wanted to make up and embody a design, which would communicate with the target audience using their language. Which would be close, clear to them, address their daily needs. Besides, I wanted to make a stylish, modern and attractive design, so that my client’s product would compete successfully against the other players on the light alcoholic beverage market. And, of course, I strived to create a design, which would fully reflect the product’s name “Fly”.

Limited vintage brandy by Valerii Sumilov

Ok'Vin Limited vintage brandy by Valerii Sumilov Creating a complex trademark design solution while also emphasizing classic techniques and spiritual connection with the best French cognacs – this project called for an inventive and creative approach. That’s why the main emphasis was placed on the brand’s recognizability, which was expressed through the accentuated brand logo and production inception year. At the same time the overall feel of the design was carried out in a tone common to classic French cognacs.

Georgian brandy series by Valerii Sumilov

Stariy Kaheti Georgian brandy series by Valerii Sumilov The most unique thing about this project is the rich history of the trademark in question, which should have been taken into account while working on redesign concepts. This brandy enjoys a rather numerous group of loyal buyers, whose perception of the product ought to be considered during the development stage. Thus the famous brandy got a new packing design, which is in many ways similar to the old one but with a more attractive and modern feel.

Belarusian vodka by Valerii Sumilov

Syabrovka Belarusian vodka by Valerii Sumilov This project involved the application of an entire range of complex solutions, starting with a massive marketing assessment of the competition to the application of the best modern printing techniques while making the labels. In essence, we’ve created an entirely new design, which helped to get the product to a higher price segment, while keeping the brand’s recognizability and its integral ethnic component.

Series of European wines by Valerii Sumilov

Le Tour De Monde Series of European wines by Valerii Sumilov

Spanish wine series by Valerii Sumilov

Spain I Need You Spanish wine series by Valerii Sumilov The basis for our concept is an emotional element. The developed naming and design concept are aimed at the customer’s feelings and emotions, they serve the purpose of stopping the person right next to the needed shelf and making them pick it from the multitude of other brands. The entire marketing strategy and brand promotion will be based on the exact same positive emotional associations, making the brand more attractive.

Wine Label by Valerii Sumilov

Et Cetera Premium Wine Label by Valerii Sumilov This is a case of an already existing and quite successful brand solution taken to a different place. While retaining the brand's DNA with its common visual elements, the design agency has focused on creating a packaging that would reflect the evolution of the trademark. As a result, the new product line looks different and recognizable at the same time, which is what the whole project was all about.

Wine Label by Valerii Sumilov

Et Cetera Spumante Wine Label by Valerii Sumilov This design reflects the character of the product, which was a debut in the sparkling wine category for an already established producer. The design agency strived to implement a solution for the label shape, which would make it look like it's composed of three individual elements wrapped around the bottle. The brand's trademark serves as the focal point that makes all the elements come together in a minimalistic composition.

Tequila Packaging Design by Valerii Sumilov

Don Chiku Tequila Packaging Design by Valerii Sumilov In this project the design agency had to consider the special attitude towards tequila, especially among the people making up the target audience for this product type. It's a drink for those, who crave vivid experiences and tickling emotions, a drink for the bold and the brave. That is why the overall design concept was based on the style of the Mexican death cult and the recognizable aesthetics associated with this well-known visual style.

Wine Label Design  by Valerii Sumilov

Lambrusco Wine Label Design by Valerii Sumilov This design solution is aimed towards communicating the lively character of the product itself. Since Lambrusco wines are known for their sparkling and light sensation, the packaging strives to follow the same spirit by using light and airy graphic elements with an obvious Italian heritage, which makes it easy to identify the product's region of origin.

Brandy Packagin Design by Valerii Sumilov

Kartveli Brandy Packagin Design by Valerii Sumilov The main idea for this product was creating an image that would be instantly identified as truly Georgian, respecting century-old traditions and embodying the rich history of this people. The first step in creating such an image was the naming process. And the design is a logic development of this process, combining various techniques and patterns that would make the product look like a genuine Georgian cognac.

Whiskey Packaging Design by Valerii Sumilov

T and G Whiskey Packaging Design by Valerii Sumilov Irish whiskey was highly regarded in England since the end of 19th century and that was the reason for developing the unique heraldic sign for the T&G whiskey. Signs like this one were used in family crests among the European nobility, which adds a feeling of status and legacy to the composition. But there's also the notion of tempered severity, a warrior's spirit that can be seen in the graphic patterns and the central element of this design.

Wines Label by Valerii Sumilov

Bidjo Wines Label by Valerii Sumilov Bidjo Wines represents premium segment of the Georgian wines on the Ukrainian market. The label comprises of multiple different parts and has a unique shape. Its delicate design will create into the client's mind a strong desire to hold this bottle in his hands and examine it in more detail. Every little thing and the elements of the design interact with other components of the label. All that forms a delicious combination of traditional Georgian style and modern printing technologies.

Wines Label by Valerii Sumilov

Sintagma Wines Label by Valerii Sumilov The project of compound design for Sintagma trademark stands out from all the other competitors products. The very meaning of Sintagma was the base concept of the label design and its base idea. Sintagma is an inclined dash in linguistics and it was put to the concept as a cornerstone element. This single central concept of the label fully emphasizes this idea gently combining, articulating and mixing different elements and parts of a design.

Wines Label by Valerii Sumilov

Mysterious Castle Wines Label by Valerii Sumilov Nowadays, Mysterious Castle wines are sold widely throughout the Moscow and all the big cities of Russia. Creating various styles of visual design for this product was mainly influenced by different views and preferences to make it more attractive. Consequently, the latest version of the design optimally reflected the branding concept of the product and personally the wine maker. As the label completely encinctures the bottle, it creates a united whole composition.

Wine Label by Valerii Sumilov

Villa Degli Olma Wine Label by Valerii Sumilov The every drop of this wine breaths the unique Italian spirit. That was the message that embodies Villa Degli Olma Pinot Grigio packaging design. The traditions of Italian wine packaging were diligently presented in its bottle design with carrying specific details that give the composition a modern and fresh look. It is clearly seen that the straightforward and minimalistic central part of the label plays a role of a kind of foundation for the more expressive elements situated in the lower and upper parts of the label.

Brandies Label by Valerii Sumilov

Bolgrad XO Brandies Label by Valerii Sumilov There are different major leaders on the alcohol market in Ukraine. On of them is the Bolgrad company. Its alcoholic products have been always stood out from their main competitors. This charming and unique design will undoubtedly be caught by the eyes of the consumers and this will make them to take the bottle and examine it. Special techniques and technologies have been used to give the product a unique tactile and visual effect. As a result client will have a strong seduction to hold it in his hands.

Bradies Label by Valerii Sumilov

Potemkin Bradies Label by Valerii Sumilov Potemkin trademark brandy is being sold on the Ukrainian market for many years. Potemkin brandy trademark comprises wide variety of the products which are ordinary and vintage brandies. The agency has been implemented to execute an important and pretentious task, specifically to re-brand the vintage part of Potemkin brandy. The new design has drastically changed the situation. By replacing the decal on with a logo made of dense aluminum on the front side of the bottle above the label has changed its look significantly.

Sparkling Wines Label by Valerii Sumilov

Flash Sparkling Wines Label by Valerii Sumilov The task was to produce a design which will combine different traits like modern and fashionable, as well as conventional and trendy. Furthermore, it was important to proportionally combine trends, to use the classical Italian style and latest printing techniques. While looking at this product for the first time consumer should be able to feel the style, soul and glorious design heritage of Italian mind. The necklace label forms the unique pyramid-shape design.

Distillates Label by Valerii Sumilov

Bolgrad Distillates Label by Valerii Sumilov The compound design of Distillates Bolgrad comprises a numerous of features. Undoubtedly, consumers will distinguish this design from many others, and this will make them to hold the bottle and examine it. The main aim of this project was to combine the pan-European style of fruit distillates and the current product positioning, which would be attractive to the Ukrainian markets. So, 3 different types of design were offered to be chosen. Finally, the client's choice was an option that optimally reflects the branding concept of the product and the wine maker itself.

Label and Gift Box by Valerii Sumilov

Aznauri Label and Gift Box by Valerii Sumilov Aznauri is a Georgian alcoholic brand that has being sold in Ukrainian. The Aznauri brand creates in the consumer's mind the atmosphere of an old noble Georgian family, in its luxury and aristocracy. As new product niche was created for this brand, It was important to make this product fashionable, sparkling and attractive, as well as to communicate the essence of the Aznauri brand.

Label and Gift Box by Valerii Sumilov

Aznauri Label and Gift Box by Valerii Sumilov The need of developing a complete rebranding project for all product lines and the initial concept of the Aznauri brand itself were the inspiration for this project. Because Aznauri brand was created many wears ago it was outdated in the continuously changing market. The goal was to completely recreate its visual identification system. High-quality paper was used for the printing, which, in combination with the use of a whole spectrum of techniques and methods, made it possible to achieve required results.

Contact Info

Valerii Sumilov
Bd. Decebal 89, ap. 254
Chisinau
P: +37254457712

Valerii Sumilov is IAD member since 2014, with 58952 IAD rating.
 
 
Copyright 2012 - 2022 International Association of Designers (IAD) NEWS | SITEMAP | PRIVACY | CONTACT