Misfit is focused on developing great wearable products: things that people would want to wear all the time for a long time. A pioneer in the emerging world of wearable products, the company is making products and services in the consumer health and fitness space to inspire people be more active and develop healthy habits. Misfit’s first product is the Shine, an elegant physical activity tracker that you can instantly sync with your smartphone just by placing the device on the screen. Misfit was founded in 2011 by Sonny Vu with John Sculley, the former CEO of Apple and Pepsi, and Sridhar Iyengar, co-founder and CTO of AgaMatrix, and have Founders Fund and Khosla Ventures as lead investors. Other investors include Norwest, OATV, Max Levchin, and incTANK.

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Misfit Wearables

5 Brookdale Road

New Hampshire

P: 001 626 695 4140

F: 001 650 241 3805

Misfit Wearables is IAD member since 2013, with 2021 IAD rating.